Create an External Factor Evaluation (EFE) Matrix with five opportunities   

Create an External Factor Evaluation (EFE) Matrix with five opportunities

Part 1- EFE and CPM matrices;

Once you have completed your research, you will create an External Factor Evaluation (EFE) Matrix with five opportunities and five threats, and a Competitive Profile Matrix (CPM) with twelve critical success factors that include the company and two of its closest competitors. For help in preparing your matrices, refer to the templates: Strategy Template Su20.xlsx

Part 2 – Written analysis. Prior to writing this paper, you have to become familiar with either Texas Roadhouse (TXRH on NASDAQ) or Hilton Hotels (HLT on NYSE) by researching the company on-line and by reading its annual report materials, as well as those of its two most prominent competitors

Please refer to at least three sources you investigated, not older than a year (no references = 10% overall grade reduction) at the end of your paper, and references are not part of the word count. It is important that you use APA referencing guidelines. See the Purdue Online Writing Lab, aka OWL: https://owl.purdue.edu/owl/research_and_citation/a… Links to an external site.

In no less than 375 words and no more than 400 words, present/describe the following in 11 point font, double-spaced:

Introduction: what are you presenting?

Why and how did you choose the competitors?

What is the outcome of the EFE?

How does the company compare to the competition (the CPM)?

Conclusion