What do you see as the pros and cons for nonprofits of engaging in large-scale earned-income ventures

What do you see as the pros and cons for nonprofits of engaging in large-scale earned-income ventures

1. What do you see as the pros and cons for nonprofits of engaging in large-scale earned-income ventures?

2. What do you see as the missions of CompuMentor and DiscounTech, respectively? Are the two compatible? Why or why not?

3. Evaluate DiscounTech’s service concept and business model. What role does effective marketing planning and execution play in ensuring continued success? What could go wrong with plans to expand sales volume and profits?

4. How effective is DiscounTech’s current communications strategy? Where does it seem to be getting the most and least bang for its buck?

5. What actions should Rebecca Masisak take, and why?

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