How important is China to CUMI? Is the management right in thinking about China centric strategy?
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4. Evaluate CUMI’s experience in China? What is CUMI’s problem in China? Why do you think CUMI is not able to translate its Russian success to China?
5. How important is China to CUMI? Is the management right in thinking about China centric strategy?
6. What are CUMI’s options in China? What would you recommend CUMI as China strategy? How would you implement this?
Answer preview How important is China to CUMI? Is the management right in thinking about China centric strategy?
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