What affects my development is the development of Beijing and China.
Please make fully relate my background info to these questions and catch admission officer’s eyes
1.Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary (maximum 500 words). *
My background info:I have sufficient experience in humanities, and I like literature and art. I have strong logic. In project management, I have clear thinking and high efficiency.
What affects my development is the development of Beijing and China.
At the beginning, I worked as a cultural and educational journalist, and witnessed the development of film, television, culture and education in China. From the technology, concept, concept and Europe and the United States are far from the box office over 10 billion, 20 billion, is the world’s second largest film market.
Participate in large-scale sports events in China. Although it is a sports competition, what I participate in is a cultural and educational project, namely the department of humanities, which teaches young people how to maintain a fair and beautiful world.
Then I went to work on a large film project, just like managing a cultural and educational activity, the film project is a large cultural and educational project, just like the previous job. Because of the huge amount of money invested in film and television in China, I participated in several blockbuster movies in China. I was a publicist and discussed the director’s selling point and marketing strategy with the director and the producer.
With the sluggish and non-standard Chinese film market, I realized that I should give full play to my international advantages. Therefore, I chose wiley company in the United States, which could combine my previous marketing experience, cultural and educational background and project management.
Now I choose MBA, because I feel that I lack business management knowledge. Although I can learn while working in the future, I want to learn MBA systematically, so as to help me go back to China in the future, engage in management of culture and education industry, and catch up with the development speed of China.
2.Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned(maximum 400 words). *
My background info:Give my project management experience.
Youth Olympics Organizing experience: I had 40 Olympic champions and the President of the international Olympic committee.
I managed all the vips successfully, which was different from other activities. This was done by the international organization at the level of diplomacy national security. Organizing committee Third Class Award (0.02%).
Failure experience: lack of systematic business knowledge, unable to analyze the current company’s problems from a higher perspective.
3.Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, etc). How are you enriched by these activities? (maximum 300 words) *
My background info:Yoga ( intermediate )that helps me breathe, relax, pace, and philosophy, to understand myself, others, work management, and the world. Etc etc. You can provide more extra-professional activities to polish my experience.
4.Is there anything else that was not covered in your application that you would like to share with the Admissions Committee? (maximum 300 words)
5.Summarise your current (or most recent) job, including the nature of work, major responsibilities, and where relevant, employees under your supervision, size of budget, Clients /products and results achieved. (200 words maximum) *
My background info:The management budget is $500,000 a year
Five subordinates.
– responsible for the marketing of online education products and platforms such as test preparation, Chinese and foreign degrees, and vocational certificates of John wiley. WILEY China test preparation products, including publishing GMAT, CFA, CMA and other official examinations. Textbooks, online video courses. And the business expansion of chinese-foreign cooperation in running schools with Chinese schools.
-independently plan and execute the annual marketing strategy plan, including B2B and B2C operation and content plan.
– liaise closely with us headquarters, report weekly on progress, understand and localize the global marketing strategy.
-planned and organized business summits, forums, overseas professors’ professional Tours and industry activities, etc.
-responsible for the operation of wiley education’s social media content planning and promotion programs, including WeChat, weibo, youku and zhihu.
– clients include GMAC,CFA institute, IMA, and some XXX universities.
6. What would be your next step in terms of position if you were to remain in the same company? 200 words (maximum) *
I will be a Wiley Efficient Learning products senior director of https://www.efficientlearning.
Therefore, I need to make up for my shortcomings in business operation, transnational cooperation and so on, so I need to study for this MBA
7. Do the difference a full description of your career since graduating from university. Describe your career path with the rationale comment behind your choices. (300 words maximum) *
Can consider the focus in the field of culture and education, reflecting their humanistic background.
Undergraduate studies film, media related.
A journalist works in the culture and education department of the newspaper.
The Olympic sports for the ministry of culture and education projects, that is not engaged in competitive sports, but the dissemination of the Olympic Games and the spirit of humanity.
Feiyang entertainment does marketing for entertainment and cultural projects.
Wiley also works for education.
8. Discuss your short and long term career aspirations with an MBA. 100 words (maximum) *
The cultural and educational background helps me to understand the humanistic aspects of the project.
But China’s culture and education industry, extremely real management and business talent.
Cultural, educational and entertainment companies can’t.