The process of creating the ads for your campaigns

Before we begin the process of creating the ads for your campaigns, we must craft the foundations that will guide their creation and production. This is where the creative and strategic briefs enter the equation. Together these create the story lines, value propositions, and messaging and call to action of your ads. These elements will also define how you expect to capture attention and as well how you plan to make your ads work across many mediums and. of course time. We know these principles as SPOGA.

A creative brief is a short 1-2 page document outlining the strategy for a creative project. Think of it as a map that guides its target audience – the creative team – on how to best reach the campaign’s stated goals. … To that effect, it’s an interpretation of the ideas and vision for your product, service and cause.

So your assignment is to create a 1-2 page document/outline addressing the above for your advertising projects.

https://www.columnfivemedia.com/how-to-write-a-useful-creative-brief (Links to an external site.)

https://blog.hubspot.com/marketing/creative-brief (Links to an external site.)

https://www.workamajig.com/blog/creative-brief (Links to an external site.)