The Annual Report Analysis

The Annual Report Analysis

The Annual Report Analysis

Select a company to analyze: go to the SEC website and find its latest 10K annual report.

Introduce this company’s core businesses

Identify which Marketing Measures are most important if you were going to build a dashboard for operating this company? Why?

Identify what is missing and where would you obtain the information?

Indicate what you think is the net benefit of collecting each of these measures you have identified?

(should include 8-10 slides) and transcripts.