Discuss the business’s strengths and weaknesses in the branding factors you have learned in this course-to-date
At the beginning of the assignment due class session, submit a summary of your research
compared to your experience in physically visiting and shopping in a retail business. Discuss
the business strengths and weaknesses in the branding factors you have learned in this
course-to-date (class lectures and reading through Chapter 7) vis-à-vis what you see, feel, and
experience in the business. Summarize the brand’s strengths and weaknesses, along with how
you would improve the business’s branding and customer experience. This paper should be 7-
10 pages (double-spaced, stapled). Please include a cover/title page and, if relevant, a
research sources citations’ page—both of which do not count in the required page total.)
Answer preview Discuss the business’s strengths and weaknesses in the branding factors you have learned in this course-to-date
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