Purple Hills Wines and Eatery

Purple Hills Wines and Eatery

Purple Hills Wines and Eatery
Question #2
Since the state of Arizona now allows online name search and securing of the desired name (if it’s not
already taken), the name “Purple Hills Wines and Eatery” will be searched through the website
(https://apps.azsos.gov/apps/tntp/index.html). A fee of $45 will be paid for the reservation of the business
name online.
Question #3
To secure the name and make sure that no one else can use it, a registration of $10/$15 will be paid to the
office of the Secretary of State to trademark the trade name. This will prevent anyone else under this
jurisdiction to use that name for their business. This is a good precautionary measure since it protects the
uniqueness of a business and shields it from opportunistic individuals who would want to register the
name as their own and take advantage of the popularity that the previous business owner had gained so
far. If in future the organization decides to change the business name to adjust to any changes in the
strategic objectives, a new form will have to be filed to capture these changes. This form is also available
through the state’s online portal and will be accessed at a fee (depending on what the state will be
charging at that time). Moreover, if the business grows and expands to other states, it may become
necessary to work with an attorney for better legal counsel since interstate commerce is sophisticated.

Answer preview Purple Hills Wines and Eatery

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