Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.
Assignment Details
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Assignment Instructions
The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized. Deliverable length: 5 page minimum,
Question 1:
Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.
Question 2:
Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
Question 3:
How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
Question 4:
What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Question 5:
Define direct marketing and give some real world examples.
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Course Objectives:
Develop a Marketing Plan.
Define the types of marketing research.
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.
Define the process for bringing a new product or service to market.
Answer preview Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.
APA
1680 words