Was the background literature reviewed relevant to the study’s purpose?
Utilizing one (1) of the articles from list, conduct a Critical Article Review. The article selected for the purposes of this discussion should be a research study related to the marketing topic selected for the semester paper. If you have questions regarding whether the article is appropriate, please contact the professor.
Critical Article Review
Guidelines for the formatting of the critical article review are provided below.
Study Purpose
Discuss the purpose of the study and the problem(s) studied and/or research question(s) identified.
Literature
Provide a summary of the literature review discussed in the study.
Was the background literature reviewed relevant to the study’s purpose?
Research Design
Discuss the design of the research study by responding to the following questions:
What are the hypotheses or research questions being addressed?
Describe the method(s) used to answer the research questions or support/reject the hypotheses.
Discuss the sampling method(s) used.
Are the participants described in adequate detail?
Was the sampling method appropriate to the study purpose?
Discuss reliability and validity as it relates to your study.
Answer preview Was the background literature reviewed relevant to the study’s purpose?
APA
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