Explain the hypodermic needle theory of media effects and contrast it with the minimal/limited effects theory
1)Write short essay responses below. Make sure to answer all parts of A), B), and C):
A) Explain the hypodermic needle theory of media effects and contrast it with the minimal/limited effects theory.
B) What are the methods of learning about users and audiences that cultural studies and cultural approaches to research use?
C) What are the methods of learning about users and audiences that media effects research uses?
2)Write short essay responses below. Make sure to answer all parts of A), B), and C):
This question is about advertising.
A) How do rational (cognitive) and emotional appeals work in advertising? Define rational appeal, emotional appeal, and describe them.
B) Give an example of an advertisement that uses either a rational appeal, emotional appeal, or combination of these.
C) How does Maslow’s hierarchy of needs relate to advertising and target audiences? In your answer, describe Maslow’s hierarchy of needs.
3)Write short essay responses below. Make sure to answer all parts of A), B), and C):
This question is about Communication Law.
A) Who is considered a “public” person according to laws about libel? Provide an example.
B) Why does it matter whether a person is considered a “public” or “private” person for a libel case?
C) What does a “private” person have to prove to win a lawsuit alleging he/she has been libeled? What does a “public” person have to prove to win?
Multiple choice. Chose one
The use of homophily in persuasive advertising messages means:
Group of answer choices
- Perceived similarity between message source and message receiver
- Perceived similarity between message creator and message source
- The same commercial being aired again at a different time.
Psychographics are used in advertising. Psychographics are:
Group of answer choices
- Charts and tables used in advertising messages.
- A combination of demographic and lifestyle audience characteristics.
- Audience’s psychiatric records used in the creation of advertising messages.
The goal of public relations is:
Group of answer choices
- To report objectively about all sides of the story.
- To make clients into celebrities.
- To gain favorable media coverage for clients.
Hegemony means:
Group of answer choices
- Structures and processes that function to uphold the existing power relations in a society.
- Distributing wealth equally among all people in a society.
- Structures and processes that seek to change the existing power structure in a society.
The magazine with the highest circulation in the U.S. is:
Group of answer choices
- Sports Illustrated
- AARP Magazine
- Time Magazine
Which of the following circumstances led to the decline of newspapers around 2006?
Group of answer choices
- Loss of the classified section
- Decrease in competition
- Increase in paid subscribers
In a legal proceeding, the process of Voir Dire refers to:
Group of answer choices
- A judge ordering the proceedings closed to the public.
- The issuing of a gag order.
- Questioning of potential jury members by lawyers for both parties.
The book industry has changed over the past decade in which of the following ways:
Group of answer choices
- The shift from brick & mortar stores to online booksellers.
- Fewer children’s books are published today than ten years ago.
- The quality of books is greater today than ten years ago.
The famous Bandura Bobo doll experiments tested:
Group of answer choices
- Conformity effects in a group setting.
- Social learning theory.
- The third person effect.
In the Spiral of Silence theory:
Group of answer choices
- The perceived minority voices get louder and louder.
- The perceived majority voices get louder and louder.
- All voices become silent.
This question is about copyright law. Which of the following is NOT part of the criteria for determining whether one’s usage of another’s work favors “fair use”?
Group of answer choices
- Whether the usage will affect the market for the original work.
- The amount of the original work to be used.
- Whether the original work is still popular or not.
- Whether the usage is for educational purposes.
Which is the model of expression closest to what we have in the U.S.?
Group of answer choices
- Communist/socialist
- Authoritarian
- Libertarian
- Social Responsibility
At the founding of the United States, the press operated under which model?
Group of answer choices
- Partisan press model
- Objectivity
- Literary journalism
- Citizen journalism
A heuristic is:
Group of answer choices
- A funny joke.
- A cognitive shortcut.
- One’s mental framework.
- A mental block.
Which of the following is part of the definition of propaganda?
Group of answer choices
- Seeks to persuade through reason.
- Seeks to persuade through emotion.
- Benefits the people being persuaded.
- Is always accurate and truthful.
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Answer preview Explain the hypodermic needle theory of media effects and contrast it with the minimal/limited effects theory
APA
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