How the internet is changing advertising

How the internet is changing advertising

How the internet is changing advertising?

-Ridout, Travis N., and Michael M. Franz. “The Persuasive Power of Campaign Advertising.” Project MUSE, Temple University Press, muse.jhu.edu/book/2525.

-“Getting the Message: How the Internet Is Changing Advertising.” HBS Working Knowledge, 16 May 2000, hbswk.hbs.edu/item/getting-the-message-how-the-internet-is-changing-advertising.

-“Advertising on the Internet.” Just a Click Away, Allyn & Bacon, Inc., dl.acm.org/citation.cfm?id=517602.

-DONTHU, NAVEEN, and ADRIANA GARCIA. “The Internet Shopper.” Journal of Advertising Research, May 1999, p. 52. Academic OneFile, Accessed 12 June 2019.

700 words (minimum length requirement),

Specifications

Introduction communicates the research question, and this question matches the actual content of the essay.

Essay emphasizes high-quality, relevant, scholarly sources

All body paragraphs focus on discussion of research findings and explain the significance of these findings in relation to the research question.

Source identification* is correct, clear, and concise.
*Remember that, in ILR260, “source identification” means doing what journalists do and explaining—briefly—who our sources are.

Sources are synthesized and paragraph transitions are used to signal relationships between ideas.

Writing is clear and accessible to non-specialist readers.

Citation follows APA style (unless you’re a humanities major and have arranged to use MLA).

Essay adheres to presentation norms of academic papers

Note: no conclusion is required at this stage. We’ll tackle the conclusion during Week 4.

Work that substantially deviates from the assignment requirements (for example, the draft offers something other than analytical research writing, or it relies on sources inappropriate to an academic research project, or it contains sentence-level problems so serious as to prevent assessment of other aspects of the work) will receive partial or no credit.