Product Revlon one step hair dryer

Topic 2: Use of Cookies

Currently, regulators are investigating the use of cookies by online platforms, do you think it is a good idea to place “cookies” on a consumer’s computer?  The use of cookies tells website owners and advertisers who views the ad.  Nothing wrong with that right?  After all, many registration-based sites collect key demographic data, such as the user’s address, age, interests and browsing history.  The information, however, allows the organization to use online media for behavioral targeting.

the ability to “buy” keywords means that advertisers can target very narrow interests.  Again, there seems to be nothing wrong with this approach to marketing.

Many consumers complain that cookies never go away and are the source of endless viruses.  Take a stance: A. cookies are harmless and help marketers target the correct market with messages and don’t significantly invade privacy; or B. cookies are harmful, invade privacy, lead to discriminatory practices, and should be banned.

Topic 3: Sales Promotion Strategies for Your Product?

When you review your product’s distribution and value-added networks, you need to determine what sales promotion and personal sales strategies you are going to recommend motivate this “middle market”. Go to www.wordstream.com and read about how some companies have developed effective sales promotions.

Please identify one specific promotion you plan to use and why to reach your key distributors, retailers or dealer targets.