Examining how advertisers (the snobs/politics) tap into our desire for love
The book is called status anxiety by alain de botton.
For your first essay, you will be examining how advertisers (the snobs/politics) tap into our desire for love? Find an advertisement to examine closely for this assignment. What is the ad literally selling? What is it figuratively selling? What is the judgement made, of the viewer, by the ad? In what way does it feed off of our desire for love from the world? In what ways does it engineer a desire? What argument can you make based on your analysis of both the text and the ad? (This would be your thesis).
For this assignment, you will:
1) Summarize and make direct reference to all 3 chapters: Lovelessness, Snobbery, Politics (pages 190-197)
2) Summarize and make direct reference to your chosen advertisement
3) Follow guidelines for an academic paper, including intro/thesis, body paragraphs/support/analysis, and conclusion: Structure of a General Academic Essay.docx
4) Paper should be 3-4 pages long, double spaced throughout, Times New Roman, 12-point font, 1-inch margins
Answer preview Examining how advertisers (the snobs/politics) tap into our desire for love
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