1 What is your assessment of the long-term attractiveness of the industries represented in Disneys business portfolio?
2. Does Disneys portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
3. We have studied the toy company, Mattel, in prior units of this course. Imagine that the Disney and Mattel CEOs have begun a discussion about Disney acquiring Mattel as its next big diversification. Two questions are posed to you
a. Assuming the price struck for the deal was fair, do you think this acquisition would be a good idea for Disney? Explain your answer.
b. If the acquisition were to go ahead and you were the Disney executive in charge of incorporating Mattel and all its products and operations into Disney, where would you position Mattel within Disneys four business units/divisions? Consider value chain fits and synergies in your answer