Discussion: Consuming kids

watch the following film:
https://youtu.be/tMaRsR7orTk
In this discussion post, consider what you watched in the film “Consuming Kids” and respond to at least 4 of the points below. Please at least 2 specific references to the film in your total response (meaning not 2 per point, just per total post). 
Why do companies focus so much on marketing to children? What is the payoff/benefit for marketers? is there any downside?
How has the legal, political, and economic factors surrounding promotion to children changed over time?
How do marketers/promoters target children now? What are some important promotional channels or 
This movie is over ten years old – how do you think promotion targeting children has evolved since that time? How do you think it will evolve in the future, what shape will it take?
Considering your own childhood experiences, how you were YOU targeted by promotion? How do you think you were influenced for better or worse?
Do we need more legal and ethical guidelines to protect children from promotion? Why or why not?
What is the responsibility of parents vs. promoters vs. government to protect children as needed?