Customer Relationship Management System Kfupm Mod

1- With the advancement in the development of modern information and communication technology, industrial organizations have been given a competitive advantage, through the use of these new devices that depend on their use on the Internet. Therefore, it must verify the impact of using technology on its business because it has great importance in increasing the volume of its e-commerce and then increasing its products and profits. This can be verified through the use of evaluating the job performance of employees in the field of production, exchange of products and providing services to customers via the Internet. The evaluation also includes other aspects of the employees, including their behavior, including identifying the strengths and weaknesses of the employees that have implications for the performance of the organization’s work and work to improve it in the future. The organization can also use the Soto-Acosta model, which in turn evaluates the impact of using Internet technology on the organization’s performance, which consists of three basic elements: E-commerce trends, including increased sales. Clients’ ability to use the Internet .and business websites. The ability of employees to use the Internet and websites in the field of work

2- IKEA Mckinezy 7S Model. IKEA company is the largest furniture production organization in the world, with the advancement in technology the organization needs to develop its electronic business so it needs to track changes in each of the strategy, systems, skills, goals, organizational structure of the company, new employee responsibilities and organization style, so IKEA strategy tends to be both high design Quality, value and functionality, so this organization seeks to provide the best products at the lowest prices to its customers, in order to achieve its strategy and gain a sustainable competitive advantage, and high sales have been achieved in one year, but it has weaknesses, including maintaining its competitive advantage and losing flexibility in its business for the reason of the company’s large size, It also faced changes in its systems, including the recruitment and employee development on the systems based on the use of the Internet, as well as the customer relationship management system, and delivery systems were used to achieve lower product costs. Therefore, it needs to evaluate the efficiency of its business based on changes in the systems. Due to the company’s large size and multi-tasking, it needs more employees to serve customers and implement multiple tasks with high skills, including how to use the organization’s website, communicate with customers, and respond to their inquiries faster, so the company hired 208,000 people and trained and developed them, and achieved good profits and has millions of visitors on the electronic site and still striving to achieve goals for higher levels. The company has worked well with the 7s to facilitate the company’s business, but some factors have been ignored related to the design of the organizational structure of a company, including the loss of business flexibility and the decrease in the speed of communication between employees and management, which leads to a decrease in the speed of decision-making in the company, which affects its performance and therefore describes the IKEA organizational structure It is very complex and pyramid in shape due to the huge business volume