https://hbr.org/2002/02/avoid-the-four-perils-of-crm
https://www.appvizer.com/magazine/customer/client-relationship-mgt/customer-relationship-management-examples
https://www.woveon.com/5-online-companies-with-world-class-customer-management/
1. What is CRM?
2. Why is it important for a marketing professional to understand CRM?
3. Why does a CRM system fail at many organizations?
4. Looking at some businesses that had a successful CRM, what do you attribute to their success?
Read the three articles, The links are mention above, And then write the answers of 4 questions.