Correctly Prepared Written Response Bam 560 Ccu M

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Correctly Prepared Written Response Bam 560 Ccu M

QUESTION: Summarize market segmentation and product positioning and examine their
importance in terms of strategy implementation. Identify and analyze the
two criteria that a product positioning strategy must meet to be
effective.

Textbook

Strategic Management
Fred David, Forest David, 2014
Pearson

ISBN.13: 978-0-133-44479-7

Writing assignments are judged on the quality of the response in regard to the question. Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that fall between 750-1000 words (3-4 pages) per question.

Plagiarism

All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook.

Plagiarism consists of taking and using the ideas, writings or inventions of another, without giving credit to that person and presenting it as one’s own. This is an offense that the university takes very seriously. An example of a correctly prepared written response may be found by visiting the Coast Connection student portal. You can find this in the portal by clicking on Student Resources and then Writing Basics.

Citation Styles

The majority of your response should be your own original writing based on what you have learned from the textbook and outside materials, if applicable. Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work:

  • Sources are listed in two places.
  • The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment.
  • The second, a reference, is at the end of your work in the list of references section.
  • All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material.