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Decision-Making Planning Sheet

List 5 quality sources for the speech. The goal is to evaluate your sources for credibility and begin to plan how you will implement them in your speech.

Source: (You can list the source here, but remember, in your Bibliography, a Style Guide is required (MLA/APA)).

Who is the author? If not a person, what is the sponsoring organization? What are the qualifications? (If not given in the source, search),

How are you going to use this source in your speech

1. Brun, A., Liu, X., Burns, A. C., & Hou, Y. (2013). Comparing online and in-store shopping behavior towards luxury goods. International Journal of Retail & Distribution Management.

Xia Lui and Alin Burns, are members of Lousiana State University in the Marketing Department while and Yingjian Hou is a marketing consultant. The three are contributors in the preparation, conducting, and analysis of the research results that form the backbone for this article.

The material is significant in evaluating the origin and determinants of shopping. The article explains the attitudes and circumstances under which online shopping gained popularity. Utilitarian motivations are the primary influencers of online shopping

The source will help detail the pros and cons of in-store and online shopping of luxurious goods. Different motivational factors that influence consumers to either go for online or in-store shopping are well explained in the article. Therefore, the paper will be necessary for drawing distinct differences and influencing factors of the two modes of shopping.

2. Biswas, D., & Biswas, A. (2004). The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?. Journal of interactive marketing, 18(3), 30-45.

Dipayan Biswas of California University and Abhijit Biswas of Lousiana State University are co-authors of “The diagnostic role of signals in the context of perceived risks in online shopping” article. They designed four experiments to examine their impacts on three signals.

The material is significant in evaluating the origin and determinants of shopping. The article explains the attitudes and circumstances under which online shopping gained popularity. Utilitarian motivations are the primary influencers of online shopping

3. Lee, R. J., Sener, I. N., Mokhtarian, P. L., & Handy, S. L. (2017). Relationships between the online and in-store shopping frequency of Davis, California residents. Transportation Research Part A: Policy and Practice, 100, 40-52.

Richard Lee of Washington State Department of Transportation, Ipek Sener, working in both Texas A&M Transportation Institute, The Texas A&M University, Patricia Mokhtarian, a stakeholder in the School of Civil & Environmental Engineering, Georgia Institute of Technology, and Susan Handy in the University of California at Davis, Department of Environment Science of Environmental Science and Policy are authors of this article. The author seeks to bridge the gap between the modes of shopping.

The paper will contribute enormously in tackling the perceived risks associated with online shopping and those of in-store shopping. It will be essential for determining products with digital attributes and ones with non-digital characteristics.

4. Cao, X. J., Xu, Z., & Douma, F. (2012). The interactions between e-shopping and traditional in-store shopping: an application of structural equation model. Transportation, 39(5), 957-974.

Xinyu Jason Cao and Frank Douma of Humphrey School of Public Affairs, University of Minnesota, and Zhiyi Xu in China Monitor Inc, Guohong Tower B, have equally contributed to authoring this article.

The article will be applicable in my speech to relate the two types of shopping. Though they have inherent differences, they share some features in common and are complementary. For instance, an online search for items has a positive impact on both online and in-store shopping.

5. Chatterjee, P. (2010). Causes and consequences of ‘order online pick up in-store shopping behavior. The International Review of Retail, Distribution and Consumer Research, 20(4), 431-448.

Chatterjee Patrali from School of Business, Mountclair State University, is the author of this article.

This article is essential in expounding the causes and consequences of in-store shopping as well as those of online shopping. For instance, online shopping is associated with cost-effectiveness. The causes and consequences help members make rational decisions based on the taste preferences and cost friendliness.