Chapter 11 Turnitin Marketing Sia

As an aside – My personal belief is that concepts and theories are of little value to each us if we do not learn to apply them to the real world. For this reason, we will have applied activities as often as possible. We are always learning together, myself included. Please feel free to call or email me if you want to discuss further.

This SIA assignment requires you apply a concept or theory we have learned to a subject that is current in the ‘real’ world. The assigned topic for Strategy In Action is: Any National Company (examples include Olive Garden, Sears, Carnival Cruise, Delta Airlines, Ford, etc) EXCEPT the FITNESS INDUSTRY (it is the example in the article below) that has been negatively impacted by COVID-19. Once you have selected a company, develop strategies for the organization to reinvent themselves to overcome due to setbacks and lost business from COVID-19.

Here is an example of an industry and several specific companies who are evolving: https://www.cnn.com/2020/04/01/business/fitness-studios-coronavirus/index.html

In Chapter 11, we examine and explore strategic change.

Your Assignment:
Conduct research on organizations that have re-invented themselves (making strategic changes to remain competitive in a changing global business environment). There are MANY examples available for study. Remember, examples do not have to come from the same business or even the same industry. Using our textbook and your own research write at least two pages of analysis and discussion on key findings/elements of companies that have been successful in ‘reinventing’ themselves to remain competitive in a changing global market environment. You must incorporate at least 5 quality sources.

Next, based on your findings, prepare a minimum one-page recommendation for the board of directors of your selected company to address the challenge of reinventing itself. Include specific recommendations that that include the discussion and implementation plan for at least 3 new initiatives your selected company can pursue to reinvent themselves. Put these together in one document for a MINIMUM three total pages of content (not including reference and title pages). Please follow APA format guidelines.

In other words, after writing an analysis evaluating what companies have successfully done to reinvent themselves (2+pages), you should be in a position to make recommendations for the board of your select company (1+pages). Act as if you are a consultant, hired to help the company progress. What advice or guidance would you offer them based on the information you ascertained during your analysis? Include BOTH qualitative and quantitative support for your recommendations as you link your writing back to the course material as well as your own research.

*Remember, this is your ability to show off what you have learned as well as your ability to apply it to a real world situation.

**Do not confuse this assignment with the change discussed on page 4 of Chapter 11**

Turnitin Requirements:

· For each assignment, your similarity score must meet a threshold of no more than 25%.
· Assignments with greater than 25% similarity must be revised and resubmitted to Turnitin until the 25% threshold is achieved.
· For resubmissions, it may take up to 24 hours for a new similarity score.
· It is your responsibility to allow enough time to receive a Turnitin similarity score report.
· Assignments with more than 25% threshold will receive 2% points off for each 1% above 2%. For example, a score of 28% similarity will receive a 6% penalty.