Option 1: You design an original business model and value proposition for either an existing company/brand OR for a company/brand that you create.
Option 2: You will pick a failing company and reformulate their business model and value proposition in order for that company/brand to be successful
Directions: File Attatched
In addition to your cover page and works cited page, this assignment should not exceed three pages total.
Page 1 Executive Summary of Industry/Company/Brand including discussion of opportunities if you choose Option 1 and problems if you choose Option 2.
Page 2 Your Business Model
Page 3 Your Value Proposition
Word of advice: Include enough description so I dont have to ask, what does this mean?