Board Brief Part B Business Question

Assignment 2: Board Brief Part B – Data Analysis
Due: Sunday, midnight of Week 5 (Weight: 20%)
Overview
The second part of your Board Brief picks up where the last one left off. Having accurately framed the core
problem/opportunity in Assignment 1, you will now turn your attention to collecting, organizing, and analyzing
the data you are using to test your hypothesis. You are not yet ready to propose a specific action plan for your
business. You will focus on evaluating what data you have and don’t have, and on identifying patterns, trends,
and anomalies. Because you can never have complete data, your analysis must acknowledge what you know
and what you don’t know. But, even with incomplete data, your actions must be reasonable given the time
frame and resources you have. Those actions – your strategic plan – will be developed in Assignment 3.
Instructions
For this assignment, you will build on your first assignment by including an additional 3 to 4 pages to present
your analysis of the data. Your submission must include the work you did in Assignment 1 and must provide
relevant and quantifiable data, models, calculations, and analysis. Use the topics below to organize this
section of your Board Brief:
1. Data Sources and Reliability
a. What data were the most critical to the analysis of the problem/opportunity you identified in
Assignment 1? Explain.
b. What sources did you use to gather the data?
c. How reliable and complete are the data you are using? What steps did you take to validate
this?
d. What data are unknown (or unknowable) at this stage? How does this impact your analysis?
2. Data Tools and Analysis
a. Drawing from the “Types of Analysis” guide and other resources from the course, what tools
and techniques have you used in your analysis? Why did you select these?
b. Applying the analysis tools to your selected data, what patterns, trends, and anomalies did
you uncover?
c. How do these patterns, trends, and anomalies shed light on the problem/opportunity you
identified?
d. Leveraging your work in the Discussion Questions and the guidance from our course
materials, include charts, tables, and/or other visual supports to ensure that your data tells a
clear story that your reader can easily understand. complete