1. Introduction: Explain the importance of your paper topic (i.e., who can use the paper and how) and provide a roadmap that previews the rest of the paper. This section should set the context through which your reader should interpret the information you present in your summary section.
2. Summary: Select 3 main concepts from the readings; you may choose only 3. For each concept, write 1-2 paragraphs that define and explain the concept, drawing from and citing your assigned readings. Overall, this section should demonstrate that you have done the readings and that you understand the concepts you have chosen. This section should set the context for the application section.
3. Application: Apply the concepts to the design of a campaign; for instance, talk about examples of how the concepts have been used in the real world (e.g., in an advertisement, brochure, press release, website), or discuss how you would use the concepts for a project at work or your final paper. Do not merely summarize your readings. Ensure each application idea links back to at least one summary concept. The use of applications must be cohesive and the concepts chosen must work coherently together. You do not have to cite your readings. Overall, this section should demonstrate that you can use the concepts you have chosen.
Follow APA style.