The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.
Assume the role of a Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
- Describe the product you selected in terms of how it is classified.
- Identify the important factors that marketers of this product should analyze to evaluate market segments
- Indicate the competition of the product category in both home and foreign markets.
- Explain how you would apply the targeting and positioning approach to market the product
- Discuss the major nongovernmental regulatory forces that might affect sales of the product.
- Identify the major challenges should be considered when determining a retail site location
- Explain how you would develop, execute and measure a campaign for this product considering the traditional and digital promotional venues.
- Discuss the ethical marketing considerations as they relate to your product.
The Final Paper
- Must be ten double-spaced pages in length (not including title and references pages) and formatted according to APA style
- Must include a separate title page with the following:
- Title of paper
- Students name
- Course name and number
- Instructors name
- Date submitted
- Must begin with an introductory paragraph that has a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis.
- Must use at least five scholarly references beyond the course text.
- Must document all sources in APA style
- Must include a separate reference page, formatted according to APA style