Assignmentpart Iipart 2Please Take Marketing Fina

Open the attachment document for all information. Assignment will be submitted in turnitin.

Part I.

Discuss
what a marketing plan is and describe the different components of the marketing
plan in your own words (see figure 16.2 in the text). Also explain how the
marketing plan is helpful to the organization. You do not have to put together
a marketing plan for this assignment

Part II

Part 2

Please
take the elements/components you have learned in this course (such as the SWOT,
goals/objectives, etc.) and translate/apply them into how they would be carried
out into the execution of a marketing strategy.

For
instance (note that these examples may not be used in your assignment):

In
a SWOT analysis you determined that one of the strengths of a company was that
weekly team meetings were held where ideas are exchanged and commendations are
awarded to team members who have met or exceeded goals or expectations for the week.
How can we translate or incorporate that Strength into a marketing strategy?

Since
the ideas being exchanged in the weekly meeting are to foster growth and
innovation, camaraderie, excitement, and motivation, they can also be used to
generate new ideas for promotion. This weekly team meeting can be
leveraged to spur perhaps a name of a new product that company X has been
trying to launch for considerable amount of time but just haven’t thought of
the right one.

A real world example, Lays Potato Chips reached out to the general public using
their social media strength to ask them to come up with a new flavor of potato
chip. This combined the strengths the company had with the need to execute a
new marketing strategy. Through this process, a consumer won $1mm for coming up
with a new potato chip flavor, and Lay’s of course won tons of new customers
and multiple millions in sales of new product.

The
Final Project needs to be in a Word document and in APA format and have less than
10% TURITIN. Page requirement is at least 4 pages in length. This does not
include the cover and reference pages. Make sure to provide at least four
outside sources to support your work