For this case study, you will need to analyze the global market for your beverage and choose two South American countries to which you’ll introduce your product. Write a report based on your analysis and recommendation, and be sure to address each of the following:
1500 words, apa, undergraduate
You may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA (including the lesson title and instructor’s name).
Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)
If you’re unsure about how to use APA format to cite your sources, please see the following lessons:
What is APA Format? Definition & Style
How To Format APA Citations
If you use any Study.com lessons as sources in your assignment, please cite them using APA format (including the lesson title and the instructor’s name).
Scenario
You are the owner of a beverage manufacturer whose primary product is Nova Energy Drink. The drink’s tagline is ‘We will get you there.’ Your company is a small business based in Oregon that distributes throughout the United States. You want to introduce your product to the Latin American market, specifically within South America. As a ‘green’ Oregon company, you place a lot of importance on doing good work in the community and being environmentally sustainable.
For this case study, you will need to analyze the global market for your beverage and choose two South American countries to which you’ll introduce your product. Write a report based on your analysis and recommendation, and be sure to address each of the following:
Your demographic, using Hofstede’s Cultural Dimensions as a foundation for your response.
Barriers to entry into the foreign market. Look at a minimum of one cultural AND one legal or regulatory issue that your product Nova Energy Drink may have in each of the countries you have selected. If these barriers influence your selection of the target market or strategies for entry, discuss potential impact and strategies for either overcoming the barriers or selecting an alternative market.
The effects of currency on penetration of these new markets. Identify positive and/or negative factors based on currency exchange. Compare the costs of doing business in each country with the costs of doing business in the United States.
A brief description of how you will maintain your history as a socially responsible company in these foreign markets, identifying the ‘bottom of the pyramid’ demographic and how they play into your social responsibility plan. Justify the proposed entry into the two new markets within the framework of the triple bottom line.
Any management infrastructure requirements for entering and maintaining a business presence in these new markets.