What is a line extension
What is a line extension? Describe how one of the following businesses might create a line extension
Post’s Raisin Bran
A maker of medium priced leather purses
Dunkin’ Donuts
What are the characteristics of an effective brand name?
What role does packaging play in the marketing od a product?
Research the following products and services and define the target market for each; the segment of consumers most likely to purchase it:
o Compact Utility Tractors from John Deere
o Savings plan for your children’s college
o Orvis, Adirondack, Full-Flex bamboo fly rod
o Fresh Thyme – Farmers Market; deli sandwiches and pizza
o Mother Jones magazine
Answer preview What is a line extension
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