Explain the pros and cons of using qualitative research in each of the following situations

Explain the pros and cons of using qualitative research in each of the following situations

1) Explain the pros and cons of using qualitative research in each of the following situations: a. Adding carbonation to Gatorade and selling it as a true soft drink. b. Finding new consumption usages for Arm & Hammer baking soda. c. Inducing customers who have stopped shopping at Target to return to Target. d. Advising a travel agency that wants to enter the cruise ship vacation market.

2) Outback Steak Inc. is concerned about the shifting attitudes and feelings of the public toward the consumption of red meat. Chris Sullivan, CEO and cofounder of Outback Steak, thinks that the “red meat” issues are not that important because his restaurants also serve fish and chicken entrées. Select any two “projective interviewing” techniques that you think would be appropriate in collecting data for the above situation. First, defend your choice of each of your selected projective interviewing techniques. Second, describe in detail how each of your two chosen techniques would be applied to Sullivan’s research problem at hand.

Answer preview  Explain the pros and cons of using qualitative research in each of the following situations