Describe and analyze the issue and the impact it may have on current and future marketing strategies.

Describe and analyze the issue and the impact it may have on current and future marketing strategies.

This reflection activity is comprised of three sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.

Market Data

Consider a segment of the fast food industry such as pizza (Domino’s, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:

What type of market data can these companies collect?

How might this data be used in a marketing planning?

Brand Equity

Consider a product you are familiar with. Analyze its brand equity in the following areas:

Brand awareness

Brand loyalty

Perceived quality

Brand associations

Brand assets

Ethical and Legal Considerations in Social Media Marketing

Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.

Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions:

What impact might the issue have on children who use social media?

How does social media meet legal requirements for data sharing?

How does social media police ethical and legal issues?

Answer preview Describe and analyze the issue and the impact it may have on current and future marketing strategies.

Describe and analyze the issue and the impact it may have on current and future marketing strategies.

APA

755 words