How does scale and targeting differ by offering

How does scale and targeting differ by offering

Would programmatic advertising be applicable for GE, or should they approach sites and apps and do direct deals only? Come up with a pie chart explanation of how you would break out your budget to reach this target audience for GE. In addition, respond to the following questions:

1. How does scale and targeting differ by offering (TV, outdoor, radio, digital, etc)?

2. Why would audience targeting be important for a brand like Coca Cola vs. GE Appliances?

3. What advantages are there for social and native formats for GE?

4. Would programmatic advertising be applicable for GE?

Requirements: should answer the questions in essay format. Also should be in detail

Answer preview How does scale and targeting differ by offering

How does scale and targeting differ by offering 

APA
682 words