Explain why the value proposition you have proposed is important for the company.
As the marketing manager, write a 2-page memo with section headers to the new marketing team on the importance of having a unique value proposition. And include in your memo a sample value proposition you create to answer the following:
Discuss how the products that Chase Sports Apparel offers solve the consumer’s problem.
What does Chase Sports Apparel do better than anyone else?
What product or service are you selling?
Who is your target market?
How will your product or service enhance the customers’ lives?
Why should they buy from you and not your competitors?
Explain why the value proposition you have proposed is important for the company.
Answer preview Explain why the value proposition you have proposed is important for the company.
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