Name at least 2 values that influence how Cyrus Massoumi thinks and acts as a marketer.
Listen to the podcast about Cyrus Massoumi. Like it or not, it is important to recognize that he identifies as a marketer (i.e., communication professional) and makes decisions based on his own set of values.
Name at least 2 values that influence how Cyrus Massoumi thinks and acts as a marketer. For each value, discuss at least 1 way in which it has affected his professional decisions.
Where do you think his values come from? Just himself or elsewhere?
Next week, you will start a critical examination of an actual moral problem that has surfaced in your current career as a communication professional or a potential problem that may arise in your future dream job as a communication professional. Throughout this examination, you will need to apply values. You’ve already identified your personal values in your previous journal entry. Now do the following:
Find and attach the values and codes of conduct of the organization where you currently work or hope to work as a communication practitioner or researcher. The website of the organization is a good place to start. Then identify at least 1 value or principle that resonates with you.
Find and attach the code of conduct that relates closest to your current or dream job as a communication practitioner or researcher. Although this course shares some professional codes, you are welcome to use something else. The websites of professional associations are good places to start. Then identify at least 1 value or principle that resonates with you.
Answer preview Name at least 2 values that influence how Cyrus Massoumi thinks and acts as a marketer.
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