How is Dr. Jaymes using persuasion to facilitate her goal? what methods or theories is she using?
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The questions:
How is Dr. Jaymes using persuasion to facilitate her goal? what methods or theories is she using?
If you were her boss, and you found out what she was doing, what, if anything would you do? Why?
the case:
Susan Jaymes is a professor at a mid-sized regional university. Dr. Jaymes has always
been popular with the students, who frequently cite her enthusiastic style, hands-on
approach, and excellent knowledge base as reasons for taking her class. Her popularity
is even further boosted by teaching evaluation scores, which are gathered by the student
council and published at the start of each semester. These same scores are also factored
into all professors’ yearly performance appraisals, and as appropriate, merit increases.
Lately, merit increases have become smaller, and the bar that seems to matter most
in determining raises has become higher. In response to this, Dr. Jaymes has taken steps
to ensure that her teaching evaluations are as high as possible. First, knowing that only
the most serious students will attend, she hands out the evaluation during an optional
exam review session. Second, she brings snacks and drinks to the session (something
she never does during normally scheduled class sessions). Finally, after handing out
the forms and before leaving the classroom, she reminds the students “how much
your input counts on my remaining employed with the university and how important
getting a raise—albeit tiny—is for me to be able to pay my huge monthly student loan
payments, considering how little faculty here are paid.
Answer preview How is Dr. Jaymes using persuasion to facilitate her goal? what methods or theories is she using?
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