Describe one way in which the ideas from this article apply to your own life experiences
Find a current article (less than six months old) from the popular press related to a chapter. Provide a link to the article. Summarize the article in 200 – 300 words. Tell how the article specifically relates to the concepts in the chapter that you chose. Describe one way in which the ideas from this article apply to your own life experiences (as a customer, in a job, from what you have learned in another class, or just general life). Structure: Chapter Number/name, Summary (200 – 300 words), How the article specifically relates to the concepts in the chapter, How ideas from the article specifically apply to your life experiences, Link to the article. Can choose an article related to these chapters: Chapter 13: Promotion: Introduction to Integrated Marketing Communications. Chapter 14: Personal Selling and Customer Service.Chapter 15: Advertising and Sales Promotion. Chapter 16: Publicity: Promotion Using Earned, Owned, and Social Media.Chapter 17: Pricing Objectives and Policies.Chapter 18: Price Settirswng in the Business World
Answer preview describe one way in which the ideas from this article apply to your own life experiences
APA
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