Pull Media Strategy Advertising Promotion And The

I am currently in a “graduate” master’s level marketing course and since marketing has never been a strong topic for me, would appreciate some help for a follow up research assignment that pertains to my chosen company of Apple and their “Apple Pay Service” to which I have documents below attached from previous assignments, including a “Marketing Plan Outline that details some info for this assignment going into “Week 3.” Here are the following details below:

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 700-word or more product strategy in Microsoft^® Word. (excluding cover, reference and charts/tables or graph wording that does not count towards total word count)

Side Note: No Plagiarism per instructor request and will be checked!

Incorporate a product strategy that addresses the following:

• Introduction
• At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
• How you will measure (what metrics will be used to determine success or failure) the marketing activities.
• Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
• Address three elements of the Product and Promotion List (see below).
  • Product and Promotion List:
    • Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Direct Marketing
    • Public Relations/Strategies
    • Positioning

• Conclusion
• References-Include at three peer-reviewed or more per instructions.

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

If charts or graphs are included, have to be properly APA cited and include a description.

Cite a minimum of three or more peer-reviewed references peer-reviewed as in two or more authors, include web links.

Format your assignment consistent with APA guidelines. Per instructor request use APA citations, especially when citing any data financial or statistical information that is included, APA references.

Include proper title and sub-title headings for each topics above to be researched.

Most importantly, No Plagiarism per instructor and will be checked!

For this section assignment project, I have “three” documents attached; the first being the “Marketing Plan Outline that details the Week 3 “Promotion and the Product Life Cycle” section; the Week 1 assignment titled “Research Marketing Questions” that details my company of Apple I am using and their Apple Pay Service listed under “Part 2” of the paper; and the Week 2 assignment of ‘Understanding Target Markets” that is continuation of Apple and their Apple Pay Service to help outline for this Week 3 project.