Using this week’s instructional videos, you will choose one of the listed social media platforms and create a business profile and page. You must fill out all relevant aspects of that platform’s profile using your brand style guide to create a professional looking site. For example, some of the social media platforms require you to create a business username and post a one or more profile pictures.
You are encouraged, but not required, to set this page up in a way that will support your ability to attract patients to your current practice in the student clinic. If you choose to do this, please review the “Acceptable Student Marketing and Advertisement” section of your Natural Care Clinic Student Handbook to assure that your social media page is compliant with these guidelines.
Please submit the name of the platform you have selected, your user or business name handle, and the URL of your page.
Once you have created your page, you will need to create a weekly social media calendar that indicates how often you plan to post updates to your platform throughout the week, and what type of content will be associated with your scheduled posts. This calendar should be submitted with the information contained in number one.
Finally, using your social media calendar, make one post to your platform in accordance with your weekly calendar.
Your social media business page and post should be set for the public to view. To evaluate your social media page and posting, your instructor will “like,” “follow,” or send a request for a linked connection as appropriate to the platform.
Rubric
Some Rubric (5)
Some Rubric (5)
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeSocial Media Business Page
6.0 pts
Full Marks
Following the instructions from this week’s required resources, the student has created a social media business page on one of the above listed platforms. The page looks professional and the profile is filled out to the best of the student’s ability, following the guidelines of Acceptable Student Marketing from the NCC’s Student Handbook.
3.0 pts
Partial Marks
The student’s social media business page might have one or two of the following errors: The page is not a business page, the student has created a social media business page on a platform not listed in the assignment. The page has spelling or grammar errors, or the profile is not complete. The student has violated one of the guidelines of Acceptable Student Marketing from the NCC’s Student Handbook.
0.0 pts
No Marks
The student’s social media business page might have three or more of the following errors: The page is not a business page, the student has created a social media business page on a platform not listed in the assignment. The page has spelling or grammar errors, or the profile is not complete. The student has violated one of the guidelines of Acceptable Student Marketing from the NCC’s Student Handbook.
6.0 pts
This criterion is linked to a Learning OutcomeSocial Media Weekly Marketing Calendar
3.0 pts
Full Marks
Student has submitted a weekly social media calendar that indicates which days of the week he/she intends to post content, and what type of content will be posted on each day.
1.5 pts
Partial Marks
Student has submitted a social media calendar, but it may not be in a weekly format, or it may be missing the days of the week he/she intends to post content or what type of content will be posted on each day.
0.0 pts
No Marks
No weekly social media calendar is submitted
3.0 pts
This criterion is linked to a Learning OutcomeSocial Media Post
3.0 pts
Full Marks
Student’s social media business page has at least one public post. The content of the post is in alignment with the student’s weekly social media calendar. The post is professional looking and demonstrates that the student has considered the strategies for effective content presented in this week’s required readings.
1.5 pts
Partial Marks
Student’s social media business page has at least one public post, but the content of the post may not be in alignment with the student’s weekly social media calendar. The post may have grammatical or spelling errors. The post might not demonstrate that the student has considered the strategies for effective content presented in this week’s required readings.
0.0 pts
No Marks
No post can be found on the student’s social media business page.
