5 Percentage 100 Exceeds 1 Create A New Business
- Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive business world. (Lo 1.2)
- Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7)
- Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
1. Create a new business, which is located in the Kingdom of Saudi Arabia, which include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. Explain your business plan.
- What is important to you in your business?
- To whom will you market your product?
- Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?
- Apply SWOT analysis to your business.
Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
MGT402 – Assignment Rubric
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Exceeds Expectation |
Meets Expectation |
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Percentage: 50 Marks: 2.5 |
76-100 |
51-75 |
0-50 |
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Includes all of the required components, as specified in the assignment. |
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Percentage: 50 Marks: 2.5 |
76-100 |
51-75 |
0-50 |
|||
Content |
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|
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Assignment 2
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -2)
4. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
5. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
MGT402 – Assignment Rubric
|
Exceeds Expectation |
Meets Expectation |
|
|||
Percentage: 50 Marks: 2.5 |
76-100 |
51-75 |
0-50 |
|||
|
Includes all of the required components, as specified in the assignment. |
|
|
|||
Percentage: 50 Marks: 2.5 |
76-100 |
51-75 |
0-50 |
|||
Content |
|
|
|