Organizedand Well Written 2 Audience Demographics

Visit a library or bookstore (or view online) and pick up a magazine that you WOULD NOT ordinarily read. This may be a magazine you have little interest in, or it may be one that you’ve been curious about but have never read.

Your document should be typed in 12 point Times or Times New Roman and double-spaced.

Part I

Look at all the advertisements that appear in this magazine. Using your powers of
observation and inductive reasoning, imagine what the readership of this magazine is.
Who would be interested in the products and services advertised in the magazine?
Consider all elements of a demographic profile including age, gender, ethnicity,
household income, household size, education level (top degree earned), personal interests
and any other classification categories that occur to you.

Part II

Skim through the editorial content of the magazine. What types of stories seem to interest
this magazine’s readers, and what does that tell you about who they are? What do they
worry about? What makes them happy? What do they aspire to or hope for in the future?

Part III

Imagine the “world-view” of this magazine’s readers. Does the magazine seem to
encourage its readers to try/learn new things? Does it provide them with news or
information that affects people who are not exactly like them? What seems to be the main
purpose of the magazine: to provide information to readers or to expose them to
advertising?

Present all parts of your demographic profile and “world-view” analysis in an organized
and well written 2–page paper. Include in your paper’s heading the title of the magazine,
the month and year of the issue you looked at, and the name and location of the
publisher.

You will be evaluated on how well you answer the questions given, on the amount of
critical thought you demonstrate in your analysis, and on the quality of your writing
(including grammar and spelling).

Your document should be typed in 12 point Times or Times New Roman and double-spaced.