Companies Use Consumers University Of Iowa Auto

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Companies Use Consumers University Of Iowa Auto

Follow the instructions step by step:

Obviously, there are no easy answers to what ad should look like in our new
digital world. And no matter what people might think about privacy expectations related
to ad, hyper-targeted ad is here to say – especially in the online world. Ultimately,
someone has to pay for content or service on the Web. While many companies continue
to experiment with different kinds of market models, it usually comes down to paying a
subscription for access, being willing to be exposed to ad, or some combination of the
two. This assignment will familiarize you with an observational technique (i.e.
Netnography). Particularly, you will examine a distinct consumer behavior phenomenon
online and produce a written report that summarizes your observation and marketing
implications

Structure
and instructions for submission are detailed below

Structure

Keep track of the ads show up on your own Facebook page (or Instagram,Twitter, Youtube) every day for 14 days, make a diary, and answer the questions below.

§ Q1: What did you notice? What did those ads say about you? Were they accurate representation of the kinds of brands, products, and services that you liked before?

§ Q2: Find your selected social media’s ad preferences settings for this assignment (e.g., Facebook, https://www.facebook.com/ads/preferences/). Were you surprised about what it thinks you are interested in based on your activity? Why, or why not? How much does it know about you as a consumer?

§ Q3: Based on your self-observation and reflection, what consumer insights can be gained online? Specifically, how can companies use consumers’ information or activities on Facebook or Instagram in developing advertising or promotional campaign?

Instructions for Submission

§ There is no page limit. Students should turn in their individual report online

§ It should be double-spaced with standard margins, Times-New Roman, and 12- point font.

Note: obviously you are not going to keep track of 14 days because I need it before but think of the pass days or something.