This project is gonna be about the restaurant Shake Shack located at 119 N Orlando Ave, Winter Park, Florida.
Required items (rubric) include:
Geographics (Geographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at, a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations. By understanding what people in that area require, brands can target more relevant marketing messages and suitable products to customers who are then aware and more likely to buy. For larger companies, geographic segmentation helps ensure that prospective consumers across the world receive targeted and relevant marketing content that is more likely to lead to purchasing behaviors. In hospitality, we identify where guests come from/originate (physical areas, such as states, regions, countries.)
Demographics
Psychographics
Top 5 competitors (describe a bit)
Unique advantage
Value Proposition (i. e., what problem are we resolving for the guest?)
SWOT Analysis
Brand Positioning Statement
Brand Promise
Brand Essence
answer the following questions, based on the location of the brand you choose:
Do they advertise locally? If so, provide one example.
Do they use all of the brand’s collateral?
Do they deliver the product and service that HQ promises to guests?
Simply use the outlined items above and after each item, provide the information in sentence format or short phrases where appropriate.