You are to assume the role of marketing consultant, preparing a marketing plan to advise a company of your choice. The plan should detail the marketing strategy that will help the organization achieve its business objectives.
As early as possible, choose a healthcare organization to be the focus of your project. Make it easy on yourself and choose an organization that you are very familiar with (e.g., the organization at which you work) or one that is easily researched. If you choose an organization that markets many different products or offers a wide variety of services, focus your paper on one product/service or product line. Your project may be based on a new product/service or an existing product/service.
- You are required to write a marketing plan for a healthcare provider, health system, or physician office. Your marketing plan does not have to be deployed, but it should be creative, yet practical and realistic in todays market.
- Carefully read Chapter 2 of your textbook for a thorough explanation of the purpose of a marketing plan and an overview of each of the marketing plan elements (pages 55-57).
- Carefully read the relevant sections of the textbooks Appendix for a marketing plan outline and suggestions on (1) how to organize your marketing plan, (2) the type of information you should include in your plan, and (3) an example of an actual marketing plan. Use your judgment to determine those points that are particularly salient/important for your chosen organization.
- The length of your paper is irrelevant. I will be looking for quality over quantity. Be sure you include each of the sections listed on page 56 of the textbook. Each section should be a headline in your marketing plan submission and should be in bold. Do not include other elements – only include the 6 sections listed. (You must also include a cover page, table of contents, references, etc).
- While form should not overshadow function, defer to APA format (6th Edition). Helpful links: http://owl.english.purdue.edu/ (Links to an external site.) and http://www.apastyle.org/ (Links to an external site.)
- Submit your assignment via a single attachment to the dropbox for Module