Assignment Details
Reflect upon a company that you believe has a strong brand presence. For some ideas, take a look at Interbrand’s current ranking of best global brands of 2020.
https://interbrand.com/thinking/best-global-brands-2020-connect-in-the-decade-of-possibility/
(Do not use Amazon, Apple or Coca-Cola)
For this assignment, discuss the following:
- Why do you believe this company has developed a strong brand?
- What has this company done to earn this brand preference?