As noted throughout this week, metrics are needed to collect data in order to make thoughtful decisions. There are various types of data collection techniques that organizations can utilize to ensure that the changes being made are reflective of the needs of employees, teams, and the organization.
For this Critical Thinking Assignment, address the following:
- Explain the differences between qualitative data and quantitative data.
- Compare and contrast the benefits and drawbacks associated with using quantitative and qualitative data collection techniques.
- Provide a scenario in which collecting qualitative data would be more so beneficial than collecting quantitative data.
- Finally, based upon the scenario provided, offer details regarding the best qualitative data technique that your company could utilize (i.e., interviews, focus groups, observations, action research, etc.).