Research and locate a news or academic article, relating to a current Consumer Behavior issue, and write a two-page summary addressing:
1) What is going on? 2) Why is it important 3) What should happen next (what needs to be done, addressed, next steps, etc.).
The article summary should be two pages, APA format (double spaced, title page, etc.). The grading format is (10) points for your detailed explanation of the article’s correlation with Consumer Behavior, and (10) points for a detailed explanation for each of the three questions above, for a total of 40 points.
Please include a link to the article as well, so I can view it if needed.
Rubric
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Detailed explanation of correlation with Consumer Behavior and a link to the article.
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Detailed explanation for question 2.
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Detailed explanation for question 3.
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Detailed explanation for question 4.
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Total Points: 40
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