Brief marketing plan for either the business you wish to start, or an existing business of your choosing.

Brief marketing plan for either the business you wish to start, or an existing business of your choosing.

At the end of Unit 6, a 800 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.

REQUIREMENTS

You must not violate Park University’s guidelines with respect to plagiarism.

Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)

Executive Summary

Situation Analysis

Company analysis

Customer market analysis

Competitive market analysis

External market environment

SWOT analysis

Marketing strategy

Target Market

Product

Place

Promotion

Price

Implementation and control