Purpose of your campaign provide healthier options for students in the vending machine.

Purpose of your campaign provide healthier options for students in the vending machine.

Purpose of your campaign? provide healthier options for students in the vending machine.
How will you galvanize your audience?
What action do you want your aduience to take?to have the option to choose what they want to eat for snack To be able to find a helthier snack.

Purpose: (In one to three sentences state exactly why the CEO of your organization has asked you to create a new website for her organization) (Assume you are the CEO)

This should be specifically for the website and not the over all organization. For example www.hawksbillhope.org website can not save sea turtles. The site can raise the awareness of the efforts to tag hawksbill sea turtles. And www.hawksbillhope.org can help Hawksbill Hope, Inc. raise funds to support their efforts of saving sea turtles. www.hawksbillhope.org can not raise funds because it is a website and not the organization it represents.

Objectives: (Be very specific – 5-6 things this website can accomplish for the CEO) This is an expansion of the website purpose. The reasons the website is needed. Not why the organization itself exists.

Research needs to include:

Three (3) related campaigns using websites and social media – related by audience and or by topic

Profile of the followers and active participants for each related campaign

Explain how successful each campaign is and why?

3-5 sources for each of the following background research on your topic

Definition of your topic

Evidence of facts about your topic

Evidence of opinion about your topic

Current “in the media” treatment of your topic

(2- 3) Topic related current events with and explanation how they are relevant to your campaign

(Informal interview at least 10 students) to determine MU students’ opinion on your campaign topic

Research sources need to include:

Only reputable website – no Wikipedia

Charities and nonprofits https://www.guidestar.org/NonprofitDirectory.aspx

Organizations (government agencies: local, state and federal)

Scholarly research on your campaign topic https://scholar.google.com

LISTSERVs http://www.lsoft.com/catalist.html

Media (magazines, newspapers, broadcast news, etc.)

Database(s) http://marymount.libguides.com/c.php?g=271975&p=1814339

Marymount Library collections: https://www.marymount.edu/Academics/Library-Learning-Services

Related specialized search engines and portals (webMD etc.)