5 Percentage 100 Exceeds 1 Create A New Business

• Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive business world. (Lo 1.2)
• Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7)
• Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

1. Create a new business, which is located in the Kingdom of Saudi Arabia, which include the followings:

a. Introduction about your business.

b. Product and type of services.

c. Business statement.

d. Business vision.

e. Business objective.

2. Explain your business plan.

• What is important to you in your business?
• To whom will you market your product?
• Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?

• Apply SWOT analysis to your business.

Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?

MGT402 – Assignment Rubric

Marks:5 Percentage 100	Exceeds Expectation	Meets Expectation	Below Expectation
Percentage: 50 Marks: 2.5	76-100	51-75	0-50
Requirements	Includes all of the required components, as specified in the assignment.	Includes most of the required components, as specified in the assignment.	Includes some of the required components, as specified in the assignment.
Percentage: 50 Marks: 2.5	76-100	51-75	0-50
Content	Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions.	Demonstrates adequate knowledge of the materials; may include some minor errors or omissions.	Demonstrates fair knowledge of the materials and/or includes some major errors or omissions.

Assignment 2

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -2)

4. Products and Services

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

5. Marketing Plan

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Product

• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers, their demographics

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition?

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

MGT402 – Assignment Rubric

Marks:5 Percentage 100	Exceeds Expectation	Meets Expectation	Below Expectation
Percentage: 50 Marks: 2.5	76-100	51-75	0-50
Requirements	Includes all of the required components, as specified in the assignment.	Includes most of the required components, as specified in the assignment.	Includes some of the required components, as specified in the assignment.
Percentage: 50 Marks: 2.5	76-100	51-75	0-50
Content	Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions.	Demonstrates adequate knowledge of the materials; may include some minor errors or omissions.	Demonstrates fair knowledge of the materials and/or includes some major errors or omissions.