40 References Harvard Entrepreneurial Marketing
Entrepreneurial Marketing Assignment 2000 words or less, we should select one lead entrepreneurial example from Oman or Middle East.
You have been asked by the lead entrepreneur to prepare an entrepreneurial marketing strategy that will double the size and reach of the business within two years. By reflecting upon elements of the group presentations and linking this to theories, models and concepts:
– Discuss why your choice may be considered an entrepreneurial growth company.
– Explore the entrepreneurial traits, mindset of the individual(s) that have made the business a success.
– Explore potential (internal) weaknesses in the capabilities and competencies resources available.
– Explore the innovation, creativity and enterprising elements of the future value proposition in terms of sustainable growth.
– Outline opportunities for accelerated and sustainable growth.
You are encouraged to include diagrams, images, tables, hypertext links and infographics. Along with references and endnotes these are not part of your word count. You are encouraged to write in a report format with an Executive Summary and provide a Conclusion and Recommendations.
Your report should be based on topical and relevant journal articles that provide supporting evidence of best practice. You are encouraged to use these articles critically. A report can be expected to have between 15 and 40 journals articles.
The key to a high performing individual assignment is:
– Show evidence of reading and understanding the contribution of journal articles.
– Testing the relevance of core concepts for the case example.
Understanding the context and resource constraints within which the venture grows over the next two years.
– Providing practical and measurable recommendations based on defined growth targets.
The marking criteria are:
Structure (intro, scope, signposting, logical development of argument.)
Knowledge (uses of entrepreneurial marketing theories, models and constructs, critical perspectives on existing knowledge matching theory and its translation into practice)
Grounding (balance of theory and practice, critical insights offered, recency, relevance and topicality of content for example.)
Evidence (referencing of sources, balance of journal articles with grey/secondary material from company)
Sustainability – Recommendations – “what next for the case?)
Please follow all requirements:
– You should select one lead entrepreneurial example from OMAN or MIDDLE EAST.
– Approx. 40 References.
– Harvard style.
– Citation.
– 2000 words without references
– 0% Plagiarism.
– You should quote this lead entrepreneurial words in relevance to the assignment, also provide me with entrepreneurial videos you chose if available.
– I’ll be attaching some journal articles, you must include it in the assignment after analyzing it.
– I’ll also attach a MODEL assignment for you to understand the steps ONLY, without copying a word because that will make me fail.
I’ll upload the above once I choose the tutor.