4 Best Promotional Media New Reefer

PLEASE FOLLOW INSTRUCTIONS VERY CLOSELY. ANSWER EACH BOLD QUESTION SEPARATELY! ALL ANSWERS NEED TO BE IN GREAT DETAIL AND ANSWERS MUST BE AT LENGTH!

1. Select a specific destination or tourism business effected by the COVID-19 crisis around the world.

Write a talking about a minimum of 4 topics below. (All papers must include some specific info about the destination/business profits and visitor numbers prior to COVID and then during the crisis.) As stated in the syllabus, all papers are to be in APA format with double space and one-inch margins.

…How this crisis is affecting the destination?

…How long it will continue to affect the destination?

…What are the destination/business current plans during many “Stay at Home” orders?

…How that destination/business will survive during the crisis?

…How they are looking to rebuild after the crisis is over?

…What is your opinion on if or when they will reach their Pre COVID status again?

2. Watch Video And Answer Questions Below.

1. What is the definition of a tour guide and give examples of what do they do?

2. What is a tour director or manager? What jobs do they do?

3. How is a tour leader different from those above? Give examples of what they do.

4. Name 5 key skills for working in the tourism industry and tell me why are they important.

3. Everyone find a tourism ad or article.

1) Select one ad/article to use.

2) You are the Marketing Team for the destination/company in your ad/article.

3) Using the Tourism Promotion Guidelines that we discussed in class, create your own Promotional Program for your chosen destination/company. *Be sure to cover all 7 steps in the process.

Step 1 Set a long-term marketing goal, establish a target market and tell me why you chose this market.

Step 2 Establish 2 goals and at least 4 SMART objectives and how you plan to accomplish them.

Step 3 Establish what your target markets’ perceptions, needs, wants, motives and expectations are.

Step 4 Give examples of which types promotional materials (estimate costs), tell me which method of budgeting you would use and why. Also, name at least 3 cooperative promotions you would utilize.

Step 5 Determine at least 3 message formats and give examples of how you would use them.

Step 6 Determine 2 or more Promotional Mix Elements you will utilize and why.

Step 7 Select the 4 best Promotional Media ideas that would work for your destination and why you choose them.

4) How will you measure and evaluate the effectiveness of your Promotional Plan?